The author of the CLM idea is Justė Pinkevičienė
"The story of CELEMI began back in 2002, when I started working professionally in the cosmetics market, visiting the largest cosmetics exhibitions in the world and cosmetics development laboratories in Europe. I noticed that, although a great many diverse and high-quality cosmetics are produced, buyers ask the same questions year after year, which reveals that the majority still have difficulty finding products that would truly meet their expectations."
So how do you choose cosmetics that are truly effective?
All cosmetics are worthless.
A bold statement for a cosmetics brand? Maybe. But it's true, the CELEMI truth.
The main problem is LACK OF DISCIPLINE . Even the highest quality cosmetics become valuable only when they are used in a disciplined manner. Failure to adhere to discipline also forms bad skin and hair care habits, which if not eliminated, will render all cosmetics worthless. It is obvious that those who want to achieve long-term results, want to have healthy, shiny hair, and younger, clearer skin for as long as possible, will have to make an effort. As WB Yeats wrote, "beauty requires effort - poets and women know this well."
DISCIPLINE is the most important, fundamental term that defines the CELEMI philosophy.